The Cost of Poor Communication

I read this great post on Facebook last week from Paul Green and thought it was worth sending out to remind us all of the costs resulting from poor communication :

“ This is your daily reminder that poor communication is costing business owners thousands… every. single. day.

Right now, I’m sat in my living room waiting for a plumber.

He told us—explicitly—he’d be here at 4pm. It’s now 5:07. No message. No call. No update.

Not even a “Hey, I’m running late.” Just… nothing. And the thing is—I’m not angry about the delay. I’m angry about the lack of communication. If he’d just messaged to say “Hey, I’m behind,” I’d be fine. But this? This is how small business owners bleed revenue and don’t even realise it.

Because here’s the brutal truth:

You can be great at what you do… but if you can’t COMMUNICATE, you’re losing customers.

Now get this—separate situation: We’re converting our garage into a home office. And we’ve got the funds ready. Like, literally sitting in the bank account ready to go.

We reached out to FIVE local builders. Only TWO got back to us. One booked a site visit… and never turned up. The other did the visit, sent a quote, we ACCEPTED the quote—six weeks ago—and now he’s ghosted us. This guy did all the hard work… only to disappear once the money was ready. You couldn’t make it up.

So if you’re a business owner and you’re wondering why clients aren’t “closing”…

It might not be your price. It might not be your product. It might be the fact that people don’t know where the hell you’ve gone.

Lack of communication is silent sabotage. Want to be the easiest person to buy from?

• Message people back.

• Give simple updates.

• Don’t go radio silent once the quote’s signed.

Basic stuff, right? But basic is what builds trust.

Communication isn’t a “nice-to-have.” It’s the fastest path to cash you’re probably ignoring.

Get it right… and everything changes. “